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June 28, 2005

Launch of Men's Vogue

When Vitals launched last fall, Fairchild Publications pegged the 200,000-circulation menís magazine (and later, a womenís edition) as the ultimate concierge to luxury living. Now, this September, Fairchild sibling Condť Nast will roll out its ode to luxury with Menís Vogue.

The latest franchise of fashion giant Vogue, Menís Vogue follows Teen Vogue and fills out Condť Nastís stable of manly magazines that includes GQ and shopper Cargo. Menís Vogue will publish one issue this year with a 300,000 rate base and become quarterly in 2006 Menís Vogue will carry features and essays on fashion, travel, food, culture and art. Tom Florio, vp, publisher of Vogue and Menís Vogue, said the spinoff is meant for readers with an innate sophisticated taste.

ďMenís Vogue is very much talking to a guy who is already living this life,Ē he said. ďItís not aspirational. Itís not a shopping magazine. Weíre not teaching him how to drink scotch.Ē


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