Coca-Cola today officially announced Coca-Cola C2, its new soda with half the sugar, carbs and calories of regular colas. The company said that it will launch the new product in Japan first and then the United States this summer.
Coca-Cola C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage. An integrated marketing campaign will support the summer roll-outs, including television, radio, out-of-home and Internet advertising.
Just drink diet people!
Posted by Lawren at April 21, 2004 08:33 AM
You Said
I think the intended market is those who drink diet but drink so much of it they are worried about the effects of the artificial sweeteners. I don't drink diet and that worry is one of the reasons. I just might try that '1/2 cola' to see if it's any good.
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Kelly at April 21, 2004 09:06 AM
I know several people who will not consume aspartame in any amount...I reckon they'll love this if it tastes ok.
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Deb at April 21, 2004 10:20 AM
I don't see this as a low-carb thing nor as a diet thing. I see this as a response to the outcry against obesity, especially in children. In Wisconsin the dental assn is running commercials trying to spook kids into drinking less soda, so there are health reasons to offer a drink like this.
(And not to beat a dead horse, but sugars are carbs, so it's redundant to say that something with less sugar has fewer carbs.)
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pad at April 21, 2004 11:01 AM
I've been baby-stepping my way towards the Zone Diet, but just the thought of even trying to quit drinking Coke has been a huge obstacle in that path (so that's the only reason I'm thinking of giving this new type a try...)
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Ferro Lad at April 21, 2004 11:59 AM
Even though I haven't jumped on the low carb bandwagon (to me, losing weight is just a matter of eating less and moving more) I might try this just to see how it tastes.
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Jen at April 21, 2004 12:28 PM
So how can something FROZEN be a drink?
I'm so confused. Or is it more like a slushy or slurpee?
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GrumpyBunny at April 21, 2004 01:52 PM
Half the sugar, carbs, and calories of a regular Coke is still too much for anyone who is seriously on a real diet. I'll stick with my water/lemon/Splenda combo, thanks!
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PiscesPeach at April 21, 2004 03:14 PM
this is crazy. atkins is taking over the world. What I don't understand is this; several years ago when I only knew one or two people on atkins(I am Californian after all) and they were people who were under doctor's supervision, the thing was that you were only supposed to go no-carb for a couple weeks and then gradually add them back in to stabalize or something. what happened to that?
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Shannon at April 21, 2004 06:09 PM
I do plan to try it, because I love coke, cannot stand the aftertaste of diet anything (except Crystal Lite) and really need to cut calories. I couldn't care less about the carbs. I'm soooo sick of hearing about low carbs!
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Denise at April 22, 2004 03:19 AM
Upon your recommendation, I tried to drink the diet people, but found that bone chips kept causing my blender to get stuck, especially after I kept adding that expensive Atkins shake powder to the mix. Do you have any suggestions or recipes that could make the diet people easier to drink?
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Bryan at April 22, 2004 08:32 AM