Vogue’s September 2004 issue will be its largest issue ever in the history of the magazine.

According to sources on the publishing side of Vogue, the annual fall fashion issue—one of the most highly anticipated issues of the year—will contain over 620 pages of advertisements (the previous record for ad pages was 619) and combined with the estimated 200-plus pages of editorial, the final page count could teeter well into the 850-plus page range, as ad pages continue to come in.

“This issue will set a record as the largest monthly magazine ever published,” said a well-placed executive inside Condé Nast. The issue, which as of now has a ship date of August 19, will be bound as three separate issues in one. The issue is so thick that Vogue had to take over an entire printing plant and push all other magazines that currently share the plant out.

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Posted by Lawren at July 13, 2004 07:01 AM

You Said

Hmmm.

Remind me why anyone would pay money for a publication where more than 75% of the pages are ads, which have presumably been paid for once.

Paying for the opportunity to view advertisements and happy to do so.

Did I miss a memo from Fag Central?

Says: mike at July 13, 2004 11:09 AM

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pft... I don't read this mag because of all the ads. I mean is it a magazine or one big freaking ad? What is the purpose of this rag at this point?

Says: Lori at July 13, 2004 11:18 AM

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The highlight of Vogue was that FABULOUS cover they did in December 1998 with Hillary.

It's been all downhill since then.

Says: chuck at July 13, 2004 05:44 PM

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Ridiculous.

Says: Kelly at July 14, 2004 06:05 PM

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