Is the carb craze waning?

Every day seems to bring another low-carb product to grocery shelves. Low-carb beer is old hat. Low-carb colas fight for our soft drink dollars. And who hasn't yet tried a low-carb candy bar?

More low-carb products are waiting in the wings. But their makers may have missed the boat, says Lee Smith, president of InsightExpress, an online research firm. A new study by InsightExpress shows that half of Americans who've tried low-carb diets have given them up. Only one in 10 of us are on low-carb diets, the survey shows. And the trend is down, not up.

"The peak of the low-carb trend may have happened," Smith tells WebMD. "The trend is for people to think they don't want to go on a low-carb diet. They are starting not to purchase the low-carb products that are entering the marketplace."

Read on, here.

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Posted by Lawren at July 19, 2004 06:29 AM

You Said

Good, I was beginning to think I was the only person who didn't drink low carb beer (and I've never had a low carb candy bar) - Hershey's with Almonds or Kit Kats for me. Of course, I've never sat through an episode of American Idol or Survivor either, so maybe something's wrong with me.

Says: Norman at July 19, 2004 07:23 AM

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Good. Get everyone off the bandwagon and leave us diehard low carbers with affordable products. Atkins works great for me. Always has.

Says: Anna at July 19, 2004 12:58 PM

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did you know...

there's even low-carb DOG food.

make it stop!

Says: PunkAssBitch at July 19, 2004 06:14 PM

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