Uber-persona Donald Trump has announced a deal with Aramis and Designer Fragrances, a division of The Estee Lauder Cos. (EL: up $0.10 to $42.14, Research, Estimates), to market his new business venture: Donald Trump, The Fragrance.

"My new partnership with Aramis and Designer Fragrances is huge," Trump said in a press release. "They are leaders in the industry. Donald Trump, The Fragrance, will be the best men's scent available and the must-have gift for the holidays."
A spokswomen for Estee Lauder said the top note, or scent, of the cologne contains citrus notes with hints of mint, cucumber and black basil. The core note is made from an exotic plant -- which the company keeps secret -- that provides a green effect with woody undertones, rounded out with spicy, peppery accents. The finish come from exotic woods and has earthy, herbaceous and spicy notes.

--Is it me, or does that description sound disgusting? Is it edible? It sounds like the man's version of Jessica Simpson's Dessert line.

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Posted by Lawren at September 28, 2004 07:20 AM

You Said

The cologne will be called "Self Indulgence..."

Says: Stephanie at September 28, 2004 09:14 AM

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