In an effort to revive flattening sales and attract new drinkers, Anheuser-Busch Co. Inc. is unveiling a new concoction — a fruity-smelling beer, spiked with caffeine, guarana and ginseng.

The world's largest brewer said Monday its planned offering — pronounced B-to-the-E, with the "E" denoting something "extra" and shown as an exponent of B — should appeal to 20-something consumers looking for something zippy in their highly social, fast-paced lifestyles.

--WTF?? This is just SO wrong. Be to the E? Are you kidding me? If I ever hear a guy I know order a B to the E, they are getting smacked.

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Posted by Lawren at October 5, 2004 10:13 AM

You Said

If I'm ever in a bar fight I'm going for the guy who is drinking that, I should be able to take him.

Says: M@ at October 5, 2004 10:22 AM

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Ha! Me too--I think I could probably take him too! :)

Says: Lawren at October 5, 2004 10:26 AM

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Be to the E.

Now all the White Breads can sound "cool" and "hip".

or lame.

LOL

Says: Jen at October 5, 2004 11:31 AM

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They should leave beer alone - it's perfect as is!

Says: yayaempress at October 5, 2004 12:30 PM

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An entire marketing course will be built around this debacle in the next few years

Says: mike at October 5, 2004 01:47 PM

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"fruity-smelling beer." Excuse me while I puk.....

Says: Nanc' at October 5, 2004 03:46 PM

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I'm so glad I prefer Miller products.

"Excuse me sir, but if you're drinking that then you're not good enough for the woman you're with. I'll take care of her for you." What's he going to do hit me??????

Says: Brian D. at October 5, 2004 06:09 PM

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Sounds like another Zima.

Says: Grant at October 5, 2004 10:25 PM

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Zima had ONE redeeming attribute: it looked and smelled like Sprite. A very important quality when carrying a clear plastic bottle around campus when going to class.

Says: Brian D. at October 6, 2004 10:25 AM

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