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Jason's Back | Main | A Day He'd Probably Like to Forget


March 09, 2005

Chanel's Frequent Buyer Rewards

You know you buy too much Chanel when...

The scene at the Chanel show on Friday morning in the Louvre's underground Carrousel was worthy of a postcard. Four women decked out in head-to-toe Chanel tweeds, bags, pumps and charm bracelets climbed onto the runway before the show and photographed one another with the Chanel logo as a backdrop.

This could be considered tacky before an audience of more than 1,200 editors and retailers, but for Chanel devotees, it was the opportunity of a lifetime, one that comes with having plenty of disposable income. The women, and at least a dozen others, were the guests of Chanel because they are among its best customers, spending in the six figures on their wardrobes each year.

Bergdorf Goodman paid for eight of its clients to fly to Paris to attend the show, and Bloomingdale's took along several of its best spenders, the idea being that such a reward is good for future business.


Posted by Lawren at March 9, 2005 06:25 AM

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