Court TV's Striving for Hip:

Court TV is acting like a buttoned-down lawyer who prowls the clubs at night.

A serious news network that focuses on trials by day, Court TV is aggressively seeking young viewers at night with a mixture of nonfiction entertainment programming and reality shows with colorful lawyers such as Bruce Cutler.

Court TV’s programming mix has been successfully moving in this direction for the past few years, but now the cable channel is trying harder to be hip at night.

“The trick in growing a network’s revenue is to look at your audience and bring in more of the younger demographic that advertisers are trying to reach,” Henry Schleiff, Court TV’s chief executive, said Wednesday.

Posted by Lawren at March 31, 2005 06:40 AM

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