David and Victoria Beckham have been offered their biggest sponsorship deal yet - for L'Oreal hair products.

They would be the first couple to front the campaign - famous for the "because you're worth it" slogan and would be seen on both TV and billboards. The deal could be worth tens of millions of pounds.

"L'Oreal are one of the biggest cosmetics firms in the world, while David and Victoria are the biggest celebrity couple in the world, so it makes perfect sense for them to join forces," a source told The Sun.

Becks has previously fronted high-profile campaigns for brands such as Gillette, Police sunglasses and Brylcreem hair products.

Posted by Lawren at June 22, 2005 07:52 AM

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