Wal-Mart Stores Inc. is launching its own brand of trendy clothing for women as part of an overall strategy to increase U.S. sales by getting more shopping dollars out of the millions of customers already in its stores.

The urban-style line dubbed Metro 7, designed with the help of Wal-Mart's trend-spotting office in New York City, will be rolled out this week in 500 of the more than 3,000 Wal-Mart stores in the United States, mainly in urban areas, the company announced Thursday. The clothes should be in about 1,000 stores by spring and is being sold online at Walmart.com.

The world's largest retailer, based in Bentonville, Ark., is not so much trying to win new customers as trying to persuade its huge existing customer base who come for staples to also buy clothes. It is part of a broader effort to revive sales and catch up with faster growing rivals like Target Corp.

"We can grow our business by getting the customer who is already in our store to buy more apparel," John Fleming, Wal-Mart's chief marketing officer, told The Associated Press in a telephone interview.

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Posted by Lawren at October 7, 2005 08:17 AM | Trackbacks (0)

You Said

Trendy clothing and Walmart should NEVER be in the same sentence. Nor trendy perfume launched there.

Says: Brian D. at October 7, 2005 04:26 PM

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