R&B star Ashanti has become the latest in a long line of celebrities to launch her own fragrance.

The singer follows in the footsteps of Britney Spears, Beyonce Knowles, Jennifer Lopez, Paris Hilton and, most recently, Hilary Duff with her venture, which will be named Precious Jewel.

She says, "This project was very precious to me. I wanted everything to be perfect! I must have driven the fragrance developers nuts by making sure everything was exactly how I envisioned." Her representative says of the scent, "(It's) fruity without being overpowering, powdery enough without giving a headache."

It comes in perfume, mist and shimmer stick, and is available at discount store chain Wal-Mart from this week, reports MTV News.

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Posted by Lawren at October 7, 2005 08:50 AM | Trackbacks (0)

You Said

I can't help but think I would never wear a fragrance "launched" at Wal-Mart.

Says: Nanc' at October 7, 2005 10:57 AM

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You're not kidding...

Says: Lawren at October 7, 2005 11:10 AM

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