Martinis, Persistence, and a Smile



June 2006

S M T W T F S

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

 

All Archives by Title


Recent Entries

Shiloh
Rude
Genius
Fugly
Things That Make You Go Hmm
Marc Loves Lola
D-Day
This Is What Happens When You Don't Eat
Margene Cheats On Bill
Coors' New Marketing Initiative
Alba Gets Sloppy Seconds
Duets
Life Imitating Art?
What Would Danny Think?
Clooney and Pitt's Project Is a Bust
Janice Tells All
Brit To Design Baby Clothes
Calvin Is Technosexual
Pee Wee's Back!
Jen Weeps


Monthly Archives

June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003


Search




My Blogroll



The WeatherPixie

Giving Credit

Powered by:
Moveable Type 2.63
Template by:
Elegant Webscapes


Other


« Mod Squad | Main | Busy Bee »


November 22, 2005

Absolut Online


Absolut, the vodka whose bottle-icon campaign was one of the most high-profile campaigns ever, is about to radically alter its marketing strategy away from print to the Internet.

The move is a significant shift for a marketer whose print advertising crossed the barrier from mere liquor promotion into the lexicon of pop culture. The new direction was forced by consumers' changing tastes in media as well as fierce competition in the vodka category, the company said.

"Online plays a more important role than print. Print is not the key media anymore," said Patric Blixt, communications manager for new media at Absolut in Stockholm, Sweden. "Our consumer is more focused on the Internet and mobile communication so we're shifting also. We're evolving the iconic advertising, making it more inclusive and modern with the same wit and creativity we used in our offline advertising."


Posted by Lawren at November 22, 2005 07:10 AM | Trackbacks (0)

You Said

Ha ha! A limp bottle of vodka! That's precious!

Says: Nanc' at November 22, 2005 08:11 AM

Post a comment






Remember personal info?