The Rolling Stones and NASCAR have partnered for a promotional video that rolls into cinemas nationwide September 2.

At nearly 2 1/2 minutes, the NASCAR spot features "Driving Too Fast," a track from the Stones' new album, "A Bigger Bang," due out in the United States on September 6 through Virgin.

Running through September 29, the ad will run on more than 5,800 movie screens, including those owned by leading theater chains, Regal and United Artists. Akin to a music video, the spot sheds light on the NASCAR Nextel Cup Series races on TNT. For the Stones, the exposure also coincides with their new world tour, which reaches Detroit Wednesday.

--First they partner with Mercedes, and now NASCAR? I'm not really getting it--it's not like they're new and need to get their name out there.

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Posted by Lawren at August 31, 2005 08:18 AM | Trackbacks (0)

You Said

Maybe the price of their drugs has gone up like the price of gas lately? They need all the money they can get?

Says: Brian D. at August 31, 2005 10:08 AM

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If I remember correctly, they were the very first group to have corporate sponsors for their tour, starting with the tour after "Tatoo You." Mick is a shrewd businessman and does what makes the most money.

Says: Chrees at August 31, 2005 10:44 AM

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I hope Mick puts some of that money to De-Uglifying himself!

Says: Mel at August 31, 2005 08:58 PM

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