Pop-up stores have proven a big hit for retailers during the holiday season.

Now, J. Crew is taking the concept a step further with its traveling man mobile. The J. Crew Holiday Haberdasher, a customized Land Cruiser stocked with gifts for men, including ties, scarves, wallets, cuff links and shirts, will make stops throughout Manhattan.

Margo Brunell, J. Crew's marketing chief, said she hit upon the idea after a Land Cruiser featured on the cover of the company's August catalog drew a big response from men. "Guys would stop me at cocktail parties, wanting to know all about that Land Cruiser," she said.

During the busy holiday season, roving pop-up stores also have the added attraction of placing goods in the path of time-strapped consumers, making it easier for them to pick up gifts.

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Posted by Lawren at November 29, 2005 07:43 AM | Trackbacks (0)

You Said

Like this is new. There have been guys all over New York selling high-end goods out of their cars for years but I doubt they take credit cards.

Says: Nanc' at November 29, 2005 09:18 AM

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