Time is on the side of free-spending Porsche lovers.

A $150,000 titanium Porsche watch — the world's first with a digital automatic chronograph — will be unveiled today at Tourneau on Madison Avenue. Each watch has 800 moving parts and takes a week to create — only 50 are made each year. The watch will be sold at Porsche Design's new flagship Manhattan boutique, which is set to open this February at Madison Avenue and 59th St.

The store is part of a new group of interactive Porsche Design stores around the world that use technology in unique ways. The Manhattan store, designed by Matteo Thun, pioneers what Porsche Design Group CEO Siegmund Rudigier calls "night shopping."

The storefront becomes a limited Internet store after hours, when shoppers can touch arrows on the windows to learn more about Porsche products inside. The store expands Porsche's brand into lifestyle products, selling everything from $50 pens to the $150,000 watch. "But the $50 pen is an exception," Rudigier told The Post. "We are really oriented toward high-end luxury products."

Source: New York Post

Posted by Lawren at December 9, 2005 07:55 AM | Trackbacks (0)

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